DIVERSIFIED · STATIONERY
NATARAJ — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 5 in DIVERSIFIED · STATIONERY
Buying Intent
48.38
1st in category
Brand Trust
66.25
index value
Brand Desire
18.59
index value
As of Sep ’26, NATARAJ records a Buying Intent index of 48.38, placing it 1st of 5 brands measured in DIVERSIFIED · STATIONERY. Its Brand Trust index reads 66.25 and Brand Desire 18.59. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 88.01 | 112.31 | 110.75 |
| Nov ’25 | 121.49 | 110.33 | 128.39 |
| Dec ’25 | 94.82 | 129.42 | 125.68 |
| Jan ’26 | 197.69 | 263.49 | 257.46 |
| Feb ’26 | 154.62 | 257.67 | 230.22 |
| Mar ’26 | 106.31 | 253.27 | 201.85 |
| Apr ’26 | 168.35 | 90.30 | 143.13 |
| May ’26 | 119.35 | 157.45 | 155.57 |
| Jun ’26 | 44.11 | 66.52 | 62.07 |
| Jul ’26 | 29.70 | 7.67 | 21.05 |
| Aug ’26 | 49.65 | 25.65 | 41.70 |
| Sep ’26 | 66.25 | 18.59 | 48.38 |