DIVERSIFIED
NATARAJ — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 14th of 63 in DIVERSIFIED
Buying Intent
42
14th in category
Brand Trust
50
index value
Brand Desire
26
index value
As of Aug ’26, NATARAJ records a Buying Intent index of 42, placing it 14th of 63 brands measured in DIVERSIFIED. Its Brand Trust index reads 50 and Brand Desire 26. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 194 | 219 | 227 |
| Oct ’25 | 88 | 112 | 111 |
| Nov ’25 | 122 | 110 | 128 |
| Dec ’25 | 95 | 129 | 126 |
| Jan ’26 | 198 | 264 | 258 |
| Feb ’26 | 155 | 258 | 230 |
| Mar ’26 | 106 | 253 | 202 |
| Apr ’26 | 168 | 90 | 143 |
| May ’26 | 119 | 157 | 156 |
| Jun ’26 | 44 | 66 | 62 |
| Jul ’26 | 30 | 8 | 21 |
| Aug ’26 | 50 | 26 | 42 |