DIVERSIFIED · STATIONERY
DOMS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 5 in DIVERSIFIED · STATIONERY
Buying Intent
25.08
3rd in category
Brand Trust
15.62
index value
Brand Desire
30.36
index value
As of Sep ’26, DOMS records a Buying Intent index of 25.08, placing it 3rd of 5 brands measured in DIVERSIFIED · STATIONERY. Its Brand Trust index reads 15.62 and Brand Desire 30.36. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 6.51 | 1.23 | 4.72 |
| Nov ’25 | 11.91 | 49.23 | 35.01 |
| Dec ’25 | 36.41 | 8.95 | 21.34 |
| Jan ’26 | 12.92 | 13.43 | 14.32 |
| Feb ’26 | 7.98 | 39.88 | 32.09 |
| Mar ’26 | 10.61 | 19.45 | 16.89 |
| Apr ’26 | 32.73 | 31.35 | 36.58 |
| May ’26 | 7.00 | 11.14 | 10.87 |
| Jun ’26 | 58.86 | 40.67 | 56.11 |
| Jul ’26 | 77.26 | 47.46 | 65.03 |
| Aug ’26 | 22.14 | 28.65 | 29.16 |
| Sep ’26 | 15.62 | 30.36 | 25.08 |