BRANDED FASHION - LUXURY
ARMANI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 6 in BRANDED FASHION - LUXURY
Buying Intent
70.12
1st in category
Brand Trust
77.82
index value
Brand Desire
61.82
index value
As of Sep ’26, ARMANI records a Buying Intent index of 70.12, placing it 1st of 6 brands measured in BRANDED FASHION - LUXURY. Its Brand Trust index reads 77.82 and Brand Desire 61.82. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 2.79 | 39.97 | 25.83 |
| Nov ’25 | 31.66 | 3.33 | 19.64 |
| Dec ’25 | 74.16 | 93.22 | 104.01 |
| Jan ’26 | 56.93 | 59.63 | 66.12 |
| Feb ’26 | 13.53 | 6.61 | 15.69 |
| Mar ’26 | 5.57 | 10.84 | 10.64 |
| Apr ’26 | 5.31 | 44.94 | 29.38 |
| May ’26 | 18.19 | 48.78 | 36.58 |
| Jun ’26 | 9.30 | 2.21 | 7.11 |
| Jul ’26 | 45.44 | 6.96 | 32.32 |
| Aug ’26 | 53.82 | 14.41 | 37.92 |
| Sep ’26 | 77.82 | 61.82 | 70.12 |