BRANDED FASHION - LUXURY
ARMANI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 10 in BRANDED FASHION - LUXURY
Buying Intent
38
2nd in category
Brand Trust
54
index value
Brand Desire
14
index value
As of Aug ’26, ARMANI records a Buying Intent index of 38, placing it 2nd of 10 brands measured in BRANDED FASHION - LUXURY. Its Brand Trust index reads 54 and Brand Desire 14. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 5 | 5 | 6 |
| Oct ’25 | 3 | 40 | 26 |
| Nov ’25 | 32 | 3 | 20 |
| Dec ’25 | 74 | 93 | 104 |
| Jan ’26 | 57 | 60 | 66 |
| Feb ’26 | 14 | 7 | 16 |
| Mar ’26 | 6 | 11 | 11 |
| Apr ’26 | 5 | 45 | 29 |
| May ’26 | 18 | 45 | 44 |
| Jun ’26 | 9 | 2 | 7 |
| Jul ’26 | 45 | 7 | 32 |
| Aug ’26 | 54 | 14 | 38 |