BRANDED FASHION - LUXURY
HERMES — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 10 in BRANDED FASHION - LUXURY
Buying Intent
19
4th in category
Brand Trust
2
index value
Brand Desire
29
index value
As of Aug ’26, HERMES records a Buying Intent index of 19, placing it 4th of 10 brands measured in BRANDED FASHION - LUXURY. Its Brand Trust index reads 2 and Brand Desire 29. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 4 | 1 | 1 |
| Jul ’26 | — | 39 | 22 |
| Aug ’26 | 2 | 29 | 19 |