BRANDED FASHION - LUXURY
HERMES — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 6 in BRANDED FASHION - LUXURY
Buying Intent
19.97
2nd in category
Brand Trust
—
index value
Brand Desire
35.58
index value
As of Sep ’26, HERMES records a Buying Intent index of 19.97, placing it 2nd of 6 brands measured in BRANDED FASHION - LUXURY. Its Brand Trust index reads — and Brand Desire 35.58. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 4.00 | 0.66 | 0.94 |
| Jul ’26 | — | 39.43 | 22.01 |
| Aug ’26 | 2.46 | 29.11 | 19.48 |
| Sep ’26 | — | 35.58 | 19.97 |