BRANDED FASHION - LUXURY
BMW — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 6 in BRANDED FASHION - LUXURY
Buying Intent
0.64
5th in category
Brand Trust
1.28
index value
Brand Desire
—
index value
As of Sep ’26, BMW records a Buying Intent index of 0.64, placing it 5th of 6 brands measured in BRANDED FASHION - LUXURY. Its Brand Trust index reads 1.28 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 1.23 | — | 0.62 |
| Sep ’26 | 1.28 | — | 0.64 |