BRANDED FASHION - LUXURY
CHRISTIAN DIOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 6 in BRANDED FASHION - LUXURY
Buying Intent
19.57
3rd in category
Brand Trust
5.10
index value
Brand Desire
25.61
index value
As of Sep ’26, CHRISTIAN DIOR records a Buying Intent index of 19.57, placing it 3rd of 6 brands measured in BRANDED FASHION - LUXURY. Its Brand Trust index reads 5.10 and Brand Desire 25.61. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 9.66 | 1.85 | 6.67 |
| Nov ’25 | 15.21 | 3.33 | 12.82 |
| Dec ’25 | 52.19 | 8.40 | 35.01 |
| Jan ’26 | 13.85 | 27.69 | 21.89 |
| Feb ’26 | 88.43 | 50.33 | 67.96 |
| Mar ’26 | 29.59 | 10.22 | 22.56 |
| Apr ’26 | 32.19 | 52.01 | 47.59 |
| May ’26 | 25.20 | 3.71 | 16.03 |
| Jun ’26 | 31.16 | 27.92 | 32.77 |
| Jul ’26 | 3.95 | 40.01 | 30.40 |
| Aug ’26 | 35.70 | 8.97 | 22.17 |
| Sep ’26 | 5.10 | 25.61 | 19.57 |