BRANDED FASHION - LUXURY
CHRISTIAN DIOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 9 in BRANDED FASHION - LUXURY
Buying Intent
33
2nd in category
Brand Trust
31
index value
Brand Desire
28
index value
As of Jun ’26, CHRISTIAN DIOR records a Buying Intent index of 33, placing it 2nd of 9 brands measured in BRANDED FASHION - LUXURY. Its Brand Trust index reads 31 and Brand Desire 28. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 1 | 5 | 4 |
| Aug ’25 | 6 | 7 | 11 |
| Sep ’25 | 6 | 3 | 6 |
| Oct ’25 | 10 | 2 | 7 |
| Nov ’25 | 15 | 3 | 13 |
| Dec ’25 | 52 | 8 | 35 |
| Jan ’26 | 14 | 28 | 22 |
| Feb ’26 | 88 | 50 | 68 |
| Mar ’26 | 30 | 10 | 22 |
| Apr ’26 | 32 | 52 | 48 |
| May ’26 | 25 | 4 | 16 |
| Jun ’26 | 31 | 28 | 33 |