HOTELS
ASTOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 5 in HOTELS
Buying Intent
0.52
5th in category
Brand Trust
1.02
index value
Brand Desire
—
index value
As of Sep ’26, ASTOR records a Buying Intent index of 0.52, placing it 5th of 5 brands measured in HOTELS. Its Brand Trust index reads 1.02 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 1.05 | 6.98 | 4.79 |
| Aug ’26 | 1.97 | 4.89 | 3.98 |
| Sep ’26 | 1.02 | — | 0.52 |