HOTELS
ASTOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 7 in HOTELS
Buying Intent
4
4th in category
Brand Trust
2
index value
Brand Desire
5
index value
As of Aug ’26, ASTOR records a Buying Intent index of 4, placing it 4th of 7 brands measured in HOTELS. Its Brand Trust index reads 2 and Brand Desire 5. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 1 | 7 | 5 |
| Aug ’26 | 2 | 5 | 4 |