HOTELS
OYO Hotels & Homes — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 5 in HOTELS
Buying Intent
33.39
1st in category
Brand Trust
27.25
index value
Brand Desire
31.52
index value
As of Sep ’26, OYO Hotels & Homes records a Buying Intent index of 33.39, placing it 1st of 5 brands measured in HOTELS. Its Brand Trust index reads 27.25 and Brand Desire 31.52. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | — | 3.21 | 1.96 |
| Oct ’25 | 1.12 | 2.31 | 0.78 |
| Nov ’25 | 2.90 | — | 1.47 |
| Jan ’26 | 64.96 | 24.99 | 42.30 |
| Feb ’26 | 51.34 | 71.76 | 69.43 |
| Mar ’26 | 43.58 | 40.49 | 47.15 |
| Apr ’26 | 27.25 | 16.03 | 23.92 |
| May ’26 | 10.94 | 37.11 | 25.72 |
| Jun ’26 | — | 2.65 | 1.62 |
| Jul ’26 | 19.29 | 25.69 | 23.93 |
| Aug ’26 | 11.49 | 16.47 | 16.57 |
| Sep ’26 | 27.25 | 31.52 | 33.39 |