HOTELS
THE HHI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 2nd of 5 in HOTELS
Buying Intent
10
2nd in category
Brand Trust
22
index value
Brand Desire
3
index value
As of Jul ’26, THE HHI records a Buying Intent index of 10, placing it 2nd of 5 brands measured in HOTELS. Its Brand Trust index reads 22 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 22 | 3 | 10 |