HOTELS

THE HHI — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 2nd of 5 in HOTELS

Buying Intent

12.13

2nd in category

Brand Trust

9.89

index value

Brand Desire

5.91

index value

As of Sep ’26, THE HHI records a Buying Intent index of 12.13, placing it 2nd of 5 brands measured in HOTELS. Its Brand Trust index reads 9.89 and Brand Desire 5.91. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Jul ’26	22.88	3.27	10.82
Aug ’26	6.16	8.61	9.38
Sep ’26	9.89	5.91	12.13

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