FANS
ATOMBERG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 10 in FANS
Buying Intent
202.95
2nd in category
Brand Trust
88.23
index value
Brand Desire
278.74
index value
As of Sep ’26, ATOMBERG records a Buying Intent index of 202.95, placing it 2nd of 10 brands measured in FANS. Its Brand Trust index reads 88.23 and Brand Desire 278.74. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 4.84 | 1.85 | 3.74 |
| Nov ’25 | 34.24 | 7.40 | 23.68 |
| Dec ’25 | 274.65 | 80.16 | 212.66 |
| Jan ’26 | 252.11 | 324.82 | 326.18 |
| Feb ’26 | 265.56 | 166.17 | 238.08 |
| Mar ’26 | 114.31 | 239.31 | 196.91 |
| Apr ’26 | 40.26 | 61.64 | 56.84 |
| May ’26 | 124.77 | 84.37 | 114.09 |
| Jun ’26 | 116.42 | 10.66 | 70.13 |
| Jul ’26 | 167.32 | 106.72 | 148.99 |
| Aug ’26 | 99.38 | 196.43 | 166.01 |
| Sep ’26 | 88.23 | 278.74 | 202.95 |