FANS
USHA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 10 in FANS
Buying Intent
178.73
4th in category
Brand Trust
174.89
index value
Brand Desire
144.60
index value
As of Sep ’26, USHA records a Buying Intent index of 178.73, placing it 4th of 10 brands measured in FANS. Its Brand Trust index reads 174.89 and Brand Desire 144.60. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 411.58 | 384.11 | 444.80 |
| Nov ’25 | 570.54 | 561.81 | 631.11 |
| Dec ’25 | 650.30 | 600.00 | 697.55 |
| Jan ’26 | 504.33 | 420.91 | 516.59 |
| Feb ’26 | 660.45 | 525.57 | 658.87 |
| Mar ’26 | 252.67 | 444.32 | 389.81 |
| Apr ’26 | 400.32 | 380.07 | 431.50 |
| May ’26 | 296.97 | 187.83 | 267.10 |
| Jun ’26 | 298.30 | 376.51 | 377.45 |
| Jul ’26 | 160.43 | 100.49 | 146.97 |
| Aug ’26 | 163.05 | 200.70 | 203.71 |
| Sep ’26 | 174.89 | 144.60 | 178.73 |