FANS
ORIENT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 4th of 14 in FANS
Buying Intent
145
4th in category
Brand Trust
204
index value
Brand Desire
58
index value
As of Jun ’26, ORIENT records a Buying Intent index of 145, placing it 4th of 14 brands measured in FANS. Its Brand Trust index reads 204 and Brand Desire 58. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 43 | 24 | 34 |
| Aug ’25 | 27 | 42 | 36 |
| Sep ’25 | 24 | 118 | 78 |
| Oct ’25 | 55 | 122 | 99 |
| Nov ’25 | 55 | 56 | 62 |
| Dec ’25 | 54 | 72 | 72 |
| Jan ’26 | 35 | 45 | 46 |
| Feb ’26 | 16 | 8 | 13 |
| Mar ’26 | 30 | 27 | 32 |
| Apr ’26 | 28 | 21 | 26 |
| May ’26 | 38 | 41 | 45 |
| Jun ’26 | 204 | 58 | 145 |