FANS
ORIENT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 10 in FANS
Buying Intent
316.78
1st in category
Brand Trust
363.55
index value
Brand Desire
206.14
index value
As of Sep ’26, ORIENT records a Buying Intent index of 316.78, placing it 1st of 10 brands measured in FANS. Its Brand Trust index reads 363.55 and Brand Desire 206.14. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 55.11 | 122.43 | 99.00 |
| Nov ’25 | 54.91 | 56.35 | 61.88 |
| Dec ’25 | 54.14 | 72.21 | 72.16 |
| Jan ’26 | 34.66 | 44.87 | 46.39 |
| Feb ’26 | 15.97 | 7.93 | 12.91 |
| Mar ’26 | 47.64 | 27.70 | 39.84 |
| Apr ’26 | 26.31 | 25.00 | 27.34 |
| May ’26 | 35.74 | 46.00 | 46.38 |
| Jun ’26 | 214.33 | 66.04 | 154.28 |
| Jul ’26 | 162.95 | 62.32 | 116.92 |
| Aug ’26 | 190.10 | 137.17 | 179.78 |
| Sep ’26 | 363.55 | 206.14 | 316.78 |