FANS
ORIENT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 13 in FANS
Buying Intent
154
4th in category
Brand Trust
188
index value
Brand Desire
96
index value
As of Aug ’26, ORIENT records a Buying Intent index of 154, placing it 4th of 13 brands measured in FANS. Its Brand Trust index reads 188 and Brand Desire 96. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 24 | 118 | 78 |
| Oct ’25 | 55 | 122 | 99 |
| Nov ’25 | 55 | 56 | 62 |
| Dec ’25 | 54 | 72 | 72 |
| Jan ’26 | 35 | 45 | 46 |
| Feb ’26 | 16 | 8 | 13 |
| Mar ’26 | 30 | 27 | 32 |
| Apr ’26 | 28 | 21 | 26 |
| May ’26 | 38 | 41 | 45 |
| Jun ’26 | 204 | 58 | 145 |
| Jul ’26 | 111 | 73 | 103 |
| Aug ’26 | 188 | 96 | 154 |