KITCHEN APPLIANCES
ATOMBERG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 11 in KITCHEN APPLIANCES
Buying Intent
90
1st in category
Brand Trust
80
index value
Brand Desire
76
index value
As of Aug ’26, ATOMBERG records a Buying Intent index of 90, placing it 1st of 11 brands measured in KITCHEN APPLIANCES. Its Brand Trust index reads 80 and Brand Desire 76. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 70 | 124 | 109 |
| Apr ’26 | 13 | 27 | 23 |
| May ’26 | 19 | 10 | 15 |
| Jun ’26 | 20 | 71 | 55 |
| Jul ’26 | 9 | 151 | 90 |
| Aug ’26 | 80 | 76 | 90 |