KITCHEN APPLIANCES
SAMSUNG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 11 in KITCHEN APPLIANCES
Buying Intent
54
3rd in category
Brand Trust
21
index value
Brand Desire
82
index value
As of Aug ’26, SAMSUNG records a Buying Intent index of 54, placing it 3rd of 11 brands measured in KITCHEN APPLIANCES. Its Brand Trust index reads 21 and Brand Desire 82. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | — | 3 | 2 |
| Jul ’26 | 4 | — | 2 |
| Aug ’26 | 21 | 82 | 54 |