KITCHEN APPLIANCES
SAMSUNG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 5th of 7 in KITCHEN APPLIANCES
Buying Intent
2
5th in category
Brand Trust
4
index value
Brand Desire
—
index value
As of Jul ’26, SAMSUNG records a Buying Intent index of 2, placing it 5th of 7 brands measured in KITCHEN APPLIANCES. Its Brand Trust index reads 4 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | — | 3 | 2 |
| Jul ’26 | 4 | — | 2 |