BEER

BIRA 91 — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 3rd of 4 in BEER

Buying Intent

1.27

3rd in category

Brand Trust

2.51

index value

Brand Desire

—

index value

As of Oct ’26, BIRA 91 records a Buying Intent index of 1.27, placing it 3rd of 4 brands measured in BEER. Its Brand Trust index reads 2.51 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Sep ’25	—	2.56	1.56
Oct ’25	32.24	1.54	18.87
Nov ’25	—	1.11	0.68
Oct ’26	2.51	—	1.27

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