BEER
TUBORG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 5 in BEER
Buying Intent
13
2nd in category
Brand Trust
4
index value
Brand Desire
10
index value
As of Sep ’26, TUBORG records a Buying Intent index of 13, placing it 2nd of 5 brands measured in BEER. Its Brand Trust index reads 4 and Brand Desire 10. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 11 | 26 | 20 |
| Jul ’25 | 7 | 2 | 4 |
| Sep ’25 | — | 6 | 4 |
| Oct ’25 | 69 | 36 | 63 |
| Nov ’25 | — | 8 | 5 |
| Feb ’26 | — | 1 | 1 |
| Mar ’26 | 3 | 29 | 20 |
| Apr ’26 | 39 | 25 | 36 |
| May ’26 | 1 | 15 | 10 |
| Jun ’26 | 11 | 8 | 12 |
| Jul ’26 | — | 13 | 8 |
| Sep ’26 | 4 | 10 | 13 |