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BRIDGESTONE — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 9th of 12 in TYRES

Buying Intent
6.52
9th in category
Brand Trust
7.64
index value
Brand Desire
3.09
index value
As of Sep ’26, BRIDGESTONE records a Buying Intent index of 6.52, placing it 9th of 12 brands measured in TYRES. Its Brand Trust index reads 7.64 and Brand Desire 3.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Oct ’257.1010.6110.75
Nov ’251.942.002.03
Dec ’25—5.043.08
Jan ’263.9216.4810.04
Feb ’264.793.974.84
Mar ’26—6.784.14
Apr ’26—7.614.63
May ’262.24—1.13
Jun ’26—4.362.66
Jul ’266.587.9510.38
Aug ’267.746.848.55
Sep ’267.643.096.52

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