NOTEBOOKS
CLASSMATE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 2nd of 4 in NOTEBOOKS
Buying Intent
15.65
2nd in category
Brand Trust
14.69
index value
Brand Desire
12.95
index value
As of Oct ’26, CLASSMATE records a Buying Intent index of 15.65, placing it 2nd of 4 brands measured in NOTEBOOKS. Its Brand Trust index reads 14.69 and Brand Desire 12.95. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 35.91 | 20.05 |
| Oct ’25 | 39.27 | 52.30 | 41.82 |
| Nov ’25 | 14.51 | 8.00 | 12.22 |
| Mar ’26 | 7.84 | 1.61 | 2.87 |
| Apr ’26 | 37.47 | 38.35 | 42.62 |
| May ’26 | 35.00 | 17.21 | 29.34 |
| Jun ’26 | 60.08 | 75.28 | 75.77 |
| Jul ’26 | 75.59 | 67.31 | 78.99 |
| Aug ’26 | 29.22 | 67.20 | 49.81 |
| Sep ’26 | 47.29 | 6.46 | 32.74 |
| Oct ’26 | 14.69 | 12.95 | 15.65 |