NOTEBOOKS

NATARAJ — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 3rd of 4 in NOTEBOOKS

Buying Intent

5.24

3rd in category

Brand Trust

5.02

index value

Brand Desire

1.83

index value

As of Oct ’26, NATARAJ records a Buying Intent index of 5.24, placing it 3rd of 4 brands measured in NOTEBOOKS. Its Brand Trust index reads 5.02 and Brand Desire 1.83. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
May ’26	1.12	—	0.57
Jun ’26	5.34	—	2.70
Oct ’26	5.02	1.83	5.24

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