PACKAGED RICE - BRAND
LAL QILLA BASMATI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 2nd of 3 in PACKAGED RICE - BRAND
Buying Intent
7.56
2nd in category
Brand Trust
3.33
index value
Brand Desire
5.22
index value
As of Oct ’26, LAL QILLA BASMATI records a Buying Intent index of 7.56, placing it 2nd of 3 brands measured in PACKAGED RICE - BRAND. Its Brand Trust index reads 3.33 and Brand Desire 5.22. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 2.42 | — | 1.22 |
| May ’25 | 5.50 | 2.28 | 4.18 |
| Aug ’25 | — | 3.01 | 1.84 |
| Sep ’25 | 4.64 | 6.39 | 6.25 |
| Oct ’25 | 8.37 | 1.54 | 5.17 |
| Nov ’25 | — | 4.00 | 2.44 |
| Aug ’26 | 2.46 | 0.82 | 1.32 |
| Oct ’26 | 3.33 | 5.22 | 7.56 |