HOTELS - LUXURY
MARRIOTT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 3rd of 6 in HOTELS - LUXURY
Buying Intent
10.19
3rd in category
Brand Trust
1.00
index value
Brand Desire
19.02
index value
As of Oct ’26, MARRIOTT records a Buying Intent index of 10.19, placing it 3rd of 6 brands measured in HOTELS - LUXURY. Its Brand Trust index reads 1.00 and Brand Desire 19.02. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 6.05 | — | 3.06 |
| Jul ’26 | 2.11 | — | 1.07 |
| Oct ’26 | 1.00 | 19.02 | 10.19 |