AUDIO EQUIPMENTS
MI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 8th of 13 in AUDIO EQUIPMENTS
Buying Intent
2.80
8th in category
Brand Trust
—
index value
Brand Desire
4.58
index value
As of Oct ’26, MI records a Buying Intent index of 2.80, placing it 8th of 13 brands measured in AUDIO EQUIPMENTS. Its Brand Trust index reads — and Brand Desire 4.58. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 1.17 | — | 0.59 |
| Aug ’25 | 1.21 | 4.03 | 2.27 |
| Sep ’25 | 10.27 | — | 5.21 |
| Oct ’25 | 3.72 | 0.62 | 2.25 |
| Nov ’25 | 22.03 | 36.81 | 32.95 |
| Feb ’26 | 4.79 | — | 2.42 |
| Mar ’26 | 1.31 | 3.22 | 2.63 |
| Apr ’26 | 2.13 | 3.38 | 3.30 |
| May ’26 | 2.24 | 2.32 | 2.85 |
| Jul ’26 | 7.89 | — | 3.99 |
| Aug ’26 | 0.99 | — | 0.50 |
| Oct ’26 | — | 4.58 | 2.80 |