TYRES
MICHELIN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 11th of 14 in TYRES
Buying Intent
3
11th in category
Brand Trust
1
index value
Brand Desire
4
index value
As of Aug ’26, MICHELIN records a Buying Intent index of 3, placing it 11th of 14 brands measured in TYRES. Its Brand Trust index reads 1 and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 6 | 3 | 5 |
| Apr ’26 | 3 | 2 | 2 |
| May ’26 | 8 | 4 | 6 |
| Jun ’26 | 1 | 7 | 6 |
| Jul ’26 | 4 | 1 | 3 |
| Aug ’26 | 1 | 4 | 3 |