TYRES
MICHELIN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 12th of 13 in TYRES
Buying Intent
1.76
12th in category
Brand Trust
—
index value
Brand Desire
2.88
index value
As of Oct ’26, MICHELIN records a Buying Intent index of 1.76, placing it 12th of 13 brands measured in TYRES. Its Brand Trust index reads — and Brand Desire 2.88. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 5.58 | 3.08 | 4.70 |
| Apr ’26 | 2.66 | 1.75 | 2.16 |
| May ’26 | 8.40 | 3.48 | 6.37 |
| Jun ’26 | 1.33 | 6.61 | 5.53 |
| Jul ’26 | 3.16 | 0.87 | 2.13 |
| Aug ’26 | 1.23 | 3.68 | 3.29 |
| Oct ’26 | — | 2.88 | 1.76 |