WATCHES - LUXURY
OMEGA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 4 in WATCHES - LUXURY
Buying Intent
3.58
3rd in category
Brand Trust
2.04
index value
Brand Desire
4.22
index value
As of Sep ’26, OMEGA records a Buying Intent index of 3.58, placing it 3rd of 4 brands measured in WATCHES - LUXURY. Its Brand Trust index reads 2.04 and Brand Desire 4.22. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 23.33 | 41.04 | 36.52 |
| Oct ’25 | 9.43 | 8.19 | 9.33 |
| Nov ’25 | 0.97 | 13.17 | 9.11 |
| Dec ’25 | — | 5.04 | 3.08 |
| Jan ’26 | 11.87 | 10.45 | 13.05 |
| Feb ’26 | 7.65 | 2.64 | 6.84 |
| Mar ’26 | — | 3.47 | 2.12 |
| Apr ’26 | 1.33 | — | 0.67 |
| May ’26 | 5.60 | 3.48 | 4.95 |
| Jun ’26 | 23.02 | — | 12.75 |
| Aug ’26 | 21.93 | 3.06 | 15.55 |
| Sep ’26 | 2.04 | 4.22 | 3.58 |