WATCHES - LUXURY
ZENITH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 4 in WATCHES - LUXURY
Buying Intent
0.52
4th in category
Brand Trust
1.02
index value
Brand Desire
—
index value
As of Sep ’26, ZENITH records a Buying Intent index of 0.52, placing it 4th of 4 brands measured in WATCHES - LUXURY. Its Brand Trust index reads 1.02 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 2.56 | 1.56 |
| Oct ’25 | 1.76 | 2.70 | 2.44 |
| Jun ’26 | 1.07 | 0.66 | 0.82 |
| Jul ’26 | 1.05 | — | 0.53 |
| Aug ’26 | 2.46 | — | 1.24 |
| Sep ’26 | 1.02 | — | 0.52 |