SWITCHES
PHILIPS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 4 in SWITCHES
Buying Intent
14
1st in category
Brand Trust
—
index value
Brand Desire
25
index value
As of Aug ’26, PHILIPS records a Buying Intent index of 14, placing it 1st of 4 brands measured in SWITCHES. Its Brand Trust index reads — and Brand Desire 25. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 15 | — | 8 |
| Apr ’26 | — | 4 | 3 |
| May ’26 | — | 2 | 1 |
| Jun ’26 | — | 3 | 2 |
| Aug ’26 | — | 25 | 14 |