SWITCHES
PHILIPS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 6 in SWITCHES
Buying Intent
1.41
6th in category
Brand Trust
2.04
index value
Brand Desire
1.06
index value
As of Sep ’26, PHILIPS records a Buying Intent index of 1.41, placing it 6th of 6 brands measured in SWITCHES. Its Brand Trust index reads 2.04 and Brand Desire 1.06. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 14.94 | — | 8.21 |
| Apr ’26 | — | 4.44 | 2.70 |
| May ’26 | — | 2.32 | 1.41 |
| Jun ’26 | 2.67 | 3.31 | 3.37 |
| Aug ’26 | — | 25.48 | 14.30 |
| Sep ’26 | 2.04 | 1.06 | 1.41 |