SWITCHES
PRITAM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 6 in SWITCHES
Buying Intent
8.70
2nd in category
Brand Trust
10.52
index value
Brand Desire
4.90
index value
As of Sep ’26, PRITAM records a Buying Intent index of 8.70, placing it 2nd of 6 brands measured in SWITCHES. Its Brand Trust index reads 10.52 and Brand Desire 4.90. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 2.13 | 1.76 | 2.16 |
| Aug ’26 | — | 6.22 | 3.78 |
| Sep ’26 | 10.52 | 4.90 | 8.70 |