SWITCHES
PRITAM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 3 in SWITCHES
Buying Intent
2
2nd in category
Brand Trust
2
index value
Brand Desire
2
index value
As of Jun ’26, PRITAM records a Buying Intent index of 2, placing it 2nd of 3 brands measured in SWITCHES. Its Brand Trust index reads 2 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 2 | 2 | 2 |