SWITCHES
WIPRO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 6 in SWITCHES
Buying Intent
2.06
4th in category
Brand Trust
3.06
index value
Brand Desire
0.84
index value
As of Sep ’26, WIPRO records a Buying Intent index of 2.06, placing it 4th of 6 brands measured in SWITCHES. Its Brand Trust index reads 3.06 and Brand Desire 0.84. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 3.94 | — | 1.99 |
| Sep ’26 | 3.06 | 0.84 | 2.06 |