SOFTWARE PRODUCTS
SAP — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 10th of 15 in SOFTWARE PRODUCTS
Buying Intent
3.96
10th in category
Brand Trust
4.02
index value
Brand Desire
2.09
index value
As of Oct ’26, SAP records a Buying Intent index of 3.96, placing it 10th of 15 brands measured in SOFTWARE PRODUCTS. Its Brand Trust index reads 4.02 and Brand Desire 2.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 3.48 | 2.13 |
| Oct ’26 | 4.02 | 2.09 | 3.96 |