PICKLES
TOPS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 7th of 9 in PICKLES
Buying Intent
1.91
7th in category
Brand Trust
1.26
index value
Brand Desire
2.09
index value
As of Oct ’26, TOPS records a Buying Intent index of 1.91, placing it 7th of 9 brands measured in PICKLES. Its Brand Trust index reads 1.26 and Brand Desire 2.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’26 | 1.26 | 2.09 | 1.91 |