DIVERSIFIED
WHIRLPOOL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 18th of 60 in DIVERSIFIED
Buying Intent
36
18th in category
Brand Trust
36
index value
Brand Desire
29
index value
As of Aug ’26, WHIRLPOOL records a Buying Intent index of 36, placing it 18th of 60 brands measured in DIVERSIFIED. Its Brand Trust index reads 36 and Brand Desire 29. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 36 | 29 | 36 |