DIVERSIFIED · CONSUMER ELECTRONICS
WHIRLPOOL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 6th of 9 in DIVERSIFIED · CONSUMER ELECTRONICS
Buying Intent
24.29
6th in category
Brand Trust
7.23
index value
Brand Desire
34.91
index value
As of Oct ’26, WHIRLPOOL records a Buying Intent index of 24.29, placing it 6th of 9 brands measured in DIVERSIFIED · CONSUMER ELECTRONICS. Its Brand Trust index reads 7.23 and Brand Desire 34.91. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 4.19 | 2.46 | 4.69 |
| Apr ’26 | 4.25 | 3.55 | 5.29 |
| May ’26 | — | 2.32 | 1.41 |
| Jul ’26 | 23.69 | 3.91 | 15.63 |
| Aug ’26 | 6.16 | — | 3.11 |
| Oct ’26 | 7.23 | 34.91 | 24.29 |