DIVERSIFIED
WHIRLPOOL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 24th of 46 in DIVERSIFIED
Buying Intent
13
24th in category
Brand Trust
24
index value
Brand Desire
2
index value
As of Jul ’26, WHIRLPOOL records a Buying Intent index of 13, placing it 24th of 46 brands measured in DIVERSIFIED. Its Brand Trust index reads 24 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 4 | 2 | 5 |
| Apr ’26 | 4 | 4 | 5 |
| May ’26 | — | 2 | 1 |
| Jul ’26 | 24 | 2 | 13 |