PACKAGED SNACKS
YELLOW DIAMOND — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 8th of 16 in PACKAGED SNACKS
Buying Intent
8.86
8th in category
Brand Trust
10.38
index value
Brand Desire
4.58
index value
As of Oct ’26, YELLOW DIAMOND records a Buying Intent index of 8.86, placing it 8th of 16 brands measured in PACKAGED SNACKS. Its Brand Trust index reads 10.38 and Brand Desire 4.58. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’26 | 10.38 | 4.58 | 8.86 |