TYRES
YOKOHAMA TYRE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 10th of 12 in TYRES
Buying Intent
4.96
10th in category
Brand Trust
1.28
index value
Brand Desire
6.61
index value
As of Sep ’26, YOKOHAMA TYRE records a Buying Intent index of 4.96, placing it 10th of 12 brands measured in TYRES. Its Brand Trust index reads 1.28 and Brand Desire 6.61. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 3.00 | 1.83 |
| Jun ’25 | 2.66 | 3.31 | 3.36 |
| Oct ’25 | 7.70 | 9.06 | 10.01 |
| Dec ’25 | — | 5.04 | 3.08 |
| Apr ’26 | — | 2.66 | 1.62 |
| May ’26 | — | 1.16 | 0.71 |
| Jun ’26 | 4.00 | — | 2.02 |
| Jul ’26 | — | 14.14 | 8.55 |
| Aug ’26 | 1.97 | 6.11 | 4.49 |
| Sep ’26 | 1.28 | 6.61 | 4.96 |