NGO
AGA KHAN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 7th of 7 in NGO
Buying Intent
0.64
7th in category
Brand Trust
1.26
index value
Brand Desire
—
index value
As of Oct ’26, AGA KHAN records a Buying Intent index of 0.64, placing it 7th of 7 brands measured in NGO. Its Brand Trust index reads 1.26 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 1.97 | 3.62 | 3.64 |
| Oct ’26 | 1.26 | — | 0.64 |