NGO
RICE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 6th of 7 in NGO
Buying Intent
0.76
6th in category
Brand Trust
1.51
index value
Brand Desire
—
index value
As of Oct ’26, RICE records a Buying Intent index of 0.76, placing it 6th of 7 brands measured in NGO. Its Brand Trust index reads 1.51 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’26 | 1.51 | — | 0.76 |