GHEE
ANNAPURNA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 1st of 5 in GHEE
Buying Intent
13
1st in category
Brand Trust
16
index value
Brand Desire
7
index value
As of Jul ’26, ANNAPURNA records a Buying Intent index of 13, placing it 1st of 5 brands measured in GHEE. Its Brand Trust index reads 16 and Brand Desire 7. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 16 | 7 | 13 |