FOOTWEAR - ACTIVE
ASIAN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 5th of 9 in FOOTWEAR - ACTIVE
Buying Intent
3
5th in category
Brand Trust
4
index value
Brand Desire
2
index value
As of Aug ’26, ASIAN records a Buying Intent index of 3, placing it 5th of 9 brands measured in FOOTWEAR - ACTIVE. Its Brand Trust index reads 4 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 2 | 1 | 1 |
| Nov ’25 | 5 | 3 | 4 |
| Dec ’25 | — | 5 | 3 |
| Apr ’26 | 1 | 1 | 1 |
| May ’26 | — | 5 | 3 |
| Jun ’26 | 3 | 3 | 3 |
| Jul ’26 | 2 | 3 | 3 |
| Aug ’26 | 4 | 2 | 3 |