FOOTWEAR - ACTIVE
ASIAN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 8th of 8 in FOOTWEAR - ACTIVE
Buying Intent
0.64
8th in category
Brand Trust
1.28
index value
Brand Desire
—
index value
As of Sep ’26, ASIAN records a Buying Intent index of 0.64, placing it 8th of 8 brands measured in FOOTWEAR - ACTIVE. Its Brand Trust index reads 1.28 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 1.86 | 0.77 | 1.41 |
| Nov ’25 | 4.84 | 3.00 | 4.28 |
| Dec ’25 | — | 5.04 | 3.08 |
| Apr ’26 | 1.33 | 1.10 | 1.34 |
| May ’26 | — | 4.63 | 2.83 |
| Jun ’26 | 2.67 | 2.65 | 2.65 |
| Jul ’26 | 2.11 | 3.13 | 3.35 |
| Aug ’26 | 3.48 | 1.63 | 3.12 |
| Sep ’26 | 1.28 | — | 0.64 |