ETHNICWEAR - WOMEN
AURELIA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 6th of 8 in ETHNICWEAR - WOMEN
Buying Intent
3
6th in category
Brand Trust
3
index value
Brand Desire
2
index value
As of Aug ’26, AURELIA records a Buying Intent index of 3, placing it 6th of 8 brands measured in ETHNICWEAR - WOMEN. Its Brand Trust index reads 3 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 5 | 8 | 8 |
| Oct ’25 | 8 | 14 | 12 |
| Nov ’25 | 6 | — | 3 |
| Dec ’25 | 13 | 7 | 12 |
| Apr ’26 | 5 | 3 | 5 |
| May ’26 | 12 | 9 | 12 |
| Jun ’26 | 17 | 7 | 13 |
| Jul ’26 | 29 | 53 | 47 |
| Aug ’26 | 3 | 2 | 3 |