ETHNICWEAR - WOMEN
AURELIA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 9 in ETHNICWEAR - WOMEN
Buying Intent
8.05
5th in category
Brand Trust
8.23
index value
Brand Desire
5.07
index value
As of Sep ’26, AURELIA records a Buying Intent index of 8.05, placing it 5th of 9 brands measured in ETHNICWEAR - WOMEN. Its Brand Trust index reads 8.23 and Brand Desire 5.07. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 4.64 | 7.91 | 8.49 |
| Oct ’25 | 8.12 | 13.84 | 11.50 |
| Nov ’25 | 6.05 | — | 3.05 |
| Dec ’25 | 13.31 | 7.16 | 12.36 |
| Apr ’26 | 5.32 | 3.29 | 4.69 |
| May ’26 | 11.81 | 9.26 | 12.02 |
| Jun ’26 | 17.17 | 6.61 | 13.30 |
| Jul ’26 | 29.37 | 57.32 | 49.87 |
| Aug ’26 | 25.41 | 3.62 | 17.05 |
| Sep ’26 | 8.23 | 5.07 | 8.05 |