ETHNICWEAR - WOMEN
BIBA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 9 in ETHNICWEAR - WOMEN
Buying Intent
321.43
1st in category
Brand Trust
291.28
index value
Brand Desire
285.94
index value
As of Sep ’26, BIBA records a Buying Intent index of 321.43, placing it 1st of 9 brands measured in ETHNICWEAR - WOMEN. Its Brand Trust index reads 291.28 and Brand Desire 285.94. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 204.62 | 58.93 | 145.82 |
| Nov ’25 | 188.58 | 190.41 | 213.61 |
| Dec ’25 | 365.41 | 245.75 | 338.80 |
| Jan ’26 | 365.53 | 197.51 | 310.77 |
| Feb ’26 | 417.07 | 386.58 | 443.60 |
| Mar ’26 | 227.53 | 262.66 | 266.97 |
| Apr ’26 | 217.52 | 265.90 | 269.89 |
| May ’26 | 230.13 | 317.43 | 305.07 |
| Jun ’26 | 338.38 | 335.47 | 375.16 |
| Jul ’26 | 532.33 | 313.16 | 475.23 |
| Aug ’26 | 373.94 | 230.04 | 338.87 |
| Sep ’26 | 291.28 | 285.94 | 321.43 |