ETHNICWEAR - WOMEN
BIBA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 8 in ETHNICWEAR - WOMEN
Buying Intent
358
1st in category
Brand Trust
395
index value
Brand Desire
242
index value
As of Aug ’26, BIBA records a Buying Intent index of 358, placing it 1st of 8 brands measured in ETHNICWEAR - WOMEN. Its Brand Trust index reads 395 and Brand Desire 242. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 516 | 451 | 542 |
| Oct ’25 | 205 | 59 | 146 |
| Nov ’25 | 189 | 190 | 214 |
| Dec ’25 | 365 | 246 | 339 |
| Jan ’26 | 366 | 198 | 311 |
| Feb ’26 | 417 | 387 | 444 |
| Mar ’26 | 227 | 263 | 267 |
| Apr ’26 | 218 | 266 | 270 |
| May ’26 | 230 | 317 | 305 |
| Jun ’26 | 336 | 335 | 374 |
| Jul ’26 | 562 | 318 | 495 |
| Aug ’26 | 395 | 242 | 358 |