ETHNICWEAR - WOMEN
PRAPTI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 9 in ETHNICWEAR - WOMEN
Buying Intent
1.03
7th in category
Brand Trust
1.02
index value
Brand Desire
0.84
index value
As of Sep ’26, PRAPTI records a Buying Intent index of 1.03, placing it 7th of 9 brands measured in ETHNICWEAR - WOMEN. Its Brand Trust index reads 1.02 and Brand Desire 0.84. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 1.97 | — | 1.00 |
| Sep ’26 | 1.02 | 0.84 | 1.03 |