ETHNICWEAR - WOMEN
GLOBAL DESI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 8 in ETHNICWEAR - WOMEN
Buying Intent
6
3rd in category
Brand Trust
6
index value
Brand Desire
4
index value
As of Aug ’26, GLOBAL DESI records a Buying Intent index of 6, placing it 3rd of 8 brands measured in ETHNICWEAR - WOMEN. Its Brand Trust index reads 6 and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 42 | 53 | 54 |
| Jul ’26 | 10 | 20 | 17 |
| Aug ’26 | 6 | 4 | 6 |