ETHNICWEAR - WOMEN
GLOBAL DESI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 9 in ETHNICWEAR - WOMEN
Buying Intent
26.49
3rd in category
Brand Trust
23.87
index value
Brand Desire
26.79
index value
As of Sep ’26, GLOBAL DESI records a Buying Intent index of 26.49, placing it 3rd of 9 brands measured in ETHNICWEAR - WOMEN. Its Brand Trust index reads 23.87 and Brand Desire 26.79. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 2.86 | 1.76 |
| Jun ’26 | 51.24 | 52.89 | 59.05 |
| Jul ’26 | 46.05 | 21.19 | 36.84 |
| Aug ’26 | 5.53 | 17.44 | 12.02 |
| Sep ’26 | 23.87 | 26.79 | 26.49 |