SOAPS - AYURVEDIC
AYUSH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 7 in SOAPS - AYURVEDIC
Buying Intent
1
6th in category
Brand Trust
—
index value
Brand Desire
1
index value
As of Sep ’26, AYUSH records a Buying Intent index of 1, placing it 6th of 7 brands measured in SOAPS - AYURVEDIC. Its Brand Trust index reads — and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 1 | 1 |
| Jan ’26 | — | 1 | 1 |
| Jun ’26 | 3 | — | 2 |
| Jul ’26 | 3 | — | 1 |
| Sep ’26 | — | 1 | 1 |