SOAPS - AYURVEDIC
AYUSH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 5th of 5 in SOAPS - AYURVEDIC
Buying Intent
1
5th in category
Brand Trust
1
index value
Brand Desire
—
index value
As of Jul ’26, AYUSH records a Buying Intent index of 1, placing it 5th of 5 brands measured in SOAPS - AYURVEDIC. Its Brand Trust index reads 1 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 1 | 1 |
| Jan ’26 | — | 1 | 1 |
| Apr ’26 | — | 3 | 2 |
| May ’26 | 4 | 2 | 3 |
| Jul ’26 | 1 | — | 1 |