SOAPS - AYURVEDIC
MEDIMIX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 7 in SOAPS - AYURVEDIC
Buying Intent
55.70
1st in category
Brand Trust
43.32
index value
Brand Desire
60.10
index value
As of Sep ’26, MEDIMIX records a Buying Intent index of 55.70, placing it 1st of 7 brands measured in SOAPS - AYURVEDIC. Its Brand Trust index reads 43.32 and Brand Desire 60.10. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 156.67 | 92.44 | 136.93 |
| Nov ’25 | 343.63 | 105.75 | 251.13 |
| Dec ’25 | 165.45 | 205.07 | 205.46 |
| Jan ’26 | 177.32 | 99.56 | 145.52 |
| Feb ’26 | 83.31 | 139.25 | 117.57 |
| Mar ’26 | 113.31 | 144.63 | 144.42 |
| Apr ’26 | 261.42 | 134.81 | 222.44 |
| May ’26 | 94.93 | 78.86 | 99.07 |
| Jun ’26 | 78.23 | 151.44 | 129.10 |
| Jul ’26 | 28.22 | 73.20 | 55.42 |
| Aug ’26 | 39.33 | 58.59 | 54.29 |
| Sep ’26 | 43.32 | 60.10 | 55.70 |