SOAPS - AYURVEDIC
MEDIMIX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 4 in SOAPS - AYURVEDIC
Buying Intent
54
1st in category
Brand Trust
39
index value
Brand Desire
58
index value
As of Aug ’26, MEDIMIX records a Buying Intent index of 54, placing it 1st of 4 brands measured in SOAPS - AYURVEDIC. Its Brand Trust index reads 39 and Brand Desire 58. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 406 | 297 | 386 |
| Oct ’25 | 157 | 92 | 137 |
| Nov ’25 | 344 | 106 | 251 |
| Dec ’25 | 165 | 205 | 206 |
| Jan ’26 | 177 | 100 | 146 |
| Feb ’26 | 83 | 139 | 118 |
| Mar ’26 | 113 | 145 | 144 |
| Apr ’26 | 261 | 135 | 222 |
| May ’26 | 95 | 79 | 99 |
| Jun ’26 | 78 | 151 | 129 |
| Jul ’26 | 28 | 73 | 55 |
| Aug ’26 | 39 | 58 | 54 |