SOAPS - AYURVEDIC
HIMALAYA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 7 in SOAPS - AYURVEDIC
Buying Intent
1.03
4th in category
Brand Trust
—
index value
Brand Desire
1.69
index value
As of Sep ’26, HIMALAYA records a Buying Intent index of 1.03, placing it 4th of 7 brands measured in SOAPS - AYURVEDIC. Its Brand Trust index reads — and Brand Desire 1.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 20.37 | 9.08 | 12.40 |
| Nov ’25 | 76.26 | 67.82 | 75.39 |
| Dec ’25 | 95.76 | 58.14 | 75.78 |
| Jan ’26 | 59.98 | 84.27 | 75.73 |
| Feb ’26 | 119.03 | 33.99 | 81.96 |
| Mar ’26 | 17.57 | 76.41 | 52.86 |
| Apr ’26 | 49.97 | 29.41 | 41.69 |
| May ’26 | 36.88 | 63.84 | 55.60 |
| Jun ’26 | 8.97 | 54.72 | 35.97 |
| Jul ’26 | 4.37 | 11.85 | 10.06 |
| Aug ’26 | 24.36 | 5.02 | 16.82 |
| Sep ’26 | — | 1.69 | 1.03 |