SOAPS - AYURVEDIC
HIMALAYA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 4 in SOAPS - AYURVEDIC
Buying Intent
4
4th in category
Brand Trust
—
index value
Brand Desire
6
index value
As of Aug ’26, HIMALAYA records a Buying Intent index of 4, placing it 4th of 4 brands measured in SOAPS - AYURVEDIC. Its Brand Trust index reads — and Brand Desire 6. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 35 | 47 | 45 |
| Sep ’25 | 30 | 37 | 37 |
| Oct ’25 | 20 | 9 | 12 |
| Nov ’25 | 76 | 68 | 75 |
| Dec ’25 | 96 | 58 | 76 |
| Jan ’26 | 60 | 84 | 76 |
| Feb ’26 | 119 | 34 | 82 |
| Apr ’26 | 38 | 33 | 40 |
| May ’26 | — | 2 | 1 |
| Jun ’26 | — | 43 | 24 |
| Jul ’26 | — | 4 | 2 |
| Aug ’26 | — | 6 | 4 |