SOAPS - AYURVEDIC
PATANJALI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 7 in SOAPS - AYURVEDIC
Buying Intent
1.93
3rd in category
Brand Trust
—
index value
Brand Desire
3.17
index value
As of Sep ’26, PATANJALI records a Buying Intent index of 1.93, placing it 3rd of 7 brands measured in SOAPS - AYURVEDIC. Its Brand Trust index reads — and Brand Desire 3.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 5.87 | 1.02 | 4.22 |
| Oct ’25 | 4.12 | — | 2.07 |
| Nov ’25 | 2.42 | — | 1.22 |
| Jan ’26 | 3.36 | 12.73 | 10.04 |
| Feb ’26 | — | 4.75 | 2.90 |
| Mar ’26 | — | 2.42 | 1.48 |
| Apr ’26 | 10.63 | — | 5.36 |
| May ’26 | 2.24 | 3.48 | 2.81 |
| Jun ’26 | 6.67 | 7.71 | 10.71 |
| Jul ’26 | 2.11 | — | 1.07 |
| Aug ’26 | 1.97 | — | 1.00 |
| Sep ’26 | — | 3.17 | 1.93 |