REFRIGERATORS
BLUE STAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 10th of 16 in REFRIGERATORS
Buying Intent
36
10th in category
Brand Trust
17
index value
Brand Desire
47
index value
As of Jun ’26, BLUE STAR records a Buying Intent index of 36, placing it 10th of 16 brands measured in REFRIGERATORS. Its Brand Trust index reads 17 and Brand Desire 47. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Nov ’25 | 26 | 20 | 21 |
| Dec ’25 | 23 | 60 | 41 |
| Jan ’26 | 12 | 19 | 17 |
| Feb ’26 | 2 | 23 | 13 |
| Apr ’26 | 5 | 53 | 34 |
| May ’26 | 1 | 32 | 19 |
| Jun ’26 | 17 | 47 | 36 |