REFRIGERATORS
BLUE STAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 15th of 21 in REFRIGERATORS
Buying Intent
2
15th in category
Brand Trust
—
index value
Brand Desire
3
index value
As of Sep ’26, BLUE STAR records a Buying Intent index of 2, placing it 15th of 21 brands measured in REFRIGERATORS. Its Brand Trust index reads — and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Nov ’25 | 26 | 20 | 21 |
| Dec ’25 | 23 | 60 | 41 |
| Jan ’26 | 12 | 19 | 17 |
| Feb ’26 | 2 | 23 | 13 |
| Apr ’26 | 5 | 53 | 34 |
| May ’26 | 1 | 32 | 19 |
| Jun ’26 | 17 | 47 | 36 |
| Jul ’26 | 1 | 4 | 3 |
| Sep ’26 | — | 3 | 2 |