REFRIGERATORS
SAMSUNG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 17 in REFRIGERATORS
Buying Intent
329
3rd in category
Brand Trust
302
index value
Brand Desire
289
index value
As of Aug ’26, SAMSUNG records a Buying Intent index of 329, placing it 3rd of 17 brands measured in REFRIGERATORS. Its Brand Trust index reads 302 and Brand Desire 289. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 855 | 472 | 738 |
| Oct ’25 | 917 | 439 | 760 |
| Nov ’25 | 590 | 537 | 629 |
| Dec ’25 | 530 | 266 | 438 |
| Jan ’26 | 469 | 264 | 419 |
| Feb ’26 | 252 | 248 | 279 |
| Mar ’26 | 71 | 94 | 92 |
| Apr ’26 | 347 | 279 | 349 |
| May ’26 | 416 | 250 | 377 |
| Jun ’26 | 244 | 480 | 405 |
| Jul ’26 | 276 | 335 | 340 |
| Aug ’26 | 302 | 289 | 329 |