REFRIGERATORS
SAMSUNG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 21 in REFRIGERATORS
Buying Intent
399.17
3rd in category
Brand Trust
479.59
index value
Brand Desire
238.99
index value
As of Sep ’26, SAMSUNG records a Buying Intent index of 399.17, placing it 3rd of 21 brands measured in REFRIGERATORS. Its Brand Trust index reads 479.59 and Brand Desire 238.99. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 916.95 | 439.23 | 760.12 |
| Nov ’25 | 590.09 | 537.00 | 628.68 |
| Dec ’25 | 530.37 | 266.34 | 437.71 |
| Jan ’26 | 469.40 | 263.84 | 418.62 |
| Feb ’26 | 251.47 | 248.27 | 278.56 |
| Mar ’26 | 71.15 | 94.37 | 91.62 |
| Apr ’26 | 347.00 | 279.46 | 348.90 |
| May ’26 | 417.50 | 250.98 | 378.44 |
| Jun ’26 | 244.26 | 512.21 | 422.45 |
| Jul ’26 | 276.16 | 335.59 | 340.21 |
| Aug ’26 | 303.04 | 289.75 | 329.92 |
| Sep ’26 | 479.59 | 238.99 | 399.17 |