REFRIGERATORS
WHIRLPOOL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 21 in REFRIGERATORS
Buying Intent
321.94
4th in category
Brand Trust
342.78
index value
Brand Desire
235.62
index value
As of Sep ’26, WHIRLPOOL records a Buying Intent index of 321.94, placing it 4th of 21 brands measured in REFRIGERATORS. Its Brand Trust index reads 342.78 and Brand Desire 235.62. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 817.41 | 411.89 | 680.87 |
| Nov ’25 | 644.02 | 393.04 | 579.73 |
| Dec ’25 | 960.02 | 593.63 | 859.55 |
| Jan ’26 | 669.36 | 479.20 | 641.42 |
| Feb ’26 | 357.29 | 137.57 | 273.97 |
| Mar ’26 | 905.53 | 418.78 | 730.58 |
| Apr ’26 | 397.13 | 447.47 | 471.82 |
| May ’26 | 499.87 | 642.38 | 628.22 |
| Jun ’26 | 521.65 | 279.87 | 443.45 |
| Jul ’26 | 272.94 | 264.46 | 295.70 |
| Aug ’26 | 265.10 | 455.84 | 403.14 |
| Sep ’26 | 342.78 | 235.62 | 321.94 |