REFRIGERATORS
WHIRLPOOL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 17 in REFRIGERATORS
Buying Intent
401
2nd in category
Brand Trust
264
index value
Brand Desire
453
index value
As of Aug ’26, WHIRLPOOL records a Buying Intent index of 401, placing it 2nd of 17 brands measured in REFRIGERATORS. Its Brand Trust index reads 264 and Brand Desire 453. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 986 | 479 | 821 |
| Oct ’25 | 817 | 412 | 681 |
| Nov ’25 | 644 | 393 | 580 |
| Dec ’25 | 960 | 594 | 860 |
| Jan ’26 | 669 | 479 | 641 |
| Feb ’26 | 357 | 138 | 274 |
| Mar ’26 | 905 | 419 | 730 |
| Apr ’26 | 397 | 447 | 472 |
| May ’26 | 498 | 641 | 627 |
| Jun ’26 | 521 | 280 | 443 |
| Jul ’26 | 273 | 264 | 295 |
| Aug ’26 | 264 | 453 | 401 |