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REFRIGERATORS

HAIER — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 5th of 21 in REFRIGERATORS

Buying Intent
213.97
5th in category
Brand Trust
234.76
index value
Brand Desire
146.53
index value
As of Sep ’26, HAIER records a Buying Intent index of 213.97, placing it 5th of 21 brands measured in REFRIGERATORS. Its Brand Trust index reads 234.76 and Brand Desire 146.53. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Oct ’25146.32120.52147.21
Nov ’2595.72170.02146.95
Dec ’25114.25124.15137.24
Jan ’2687.9381.1890.20
Feb ’26158.7385.92133.31
Mar ’2676.7874.5782.34
Apr ’26100.1769.4695.47
May ’2686.7587.8497.71
Jun ’26115.2240.7682.50
Jul ’26146.95197.67190.17
Aug ’26141.05142.05159.28
Sep ’26234.76146.53213.97

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